Pets are family, so it’s instinctual to do everything possible to ensure their wellbeing. Trupanion’s on a mission to help the pets we all love receive the very best care. Trupanion Territory Partners serve as our vital link to veterinarians who are on the frontline of advancing the welfare of cats and dogs. As a Trupanion Territory Partner, you’ll operate as an independent business owner within an exclusive territory.
© 2024 Trupanion. All Rights Reserved. Trupanion is a registered trademark owned by Trupanion, Inc. Underwritten in Canada by Omega General Insurance Company, and in the United States by American Pet Insurance Company or ZPIC Insurance Company, 6100 4th Ave S, Seattle, WA 98108. Sold and administered in Canada by Canada Pet Health Insurance Services, Inc. dba Trupanion 309-1277 Lynn Valley Road, North Vancouver, BC V7J 0A2 and in the United States by Trupanion Managers USA, Inc. (CA license No. 0G22803, NPN 9588590). Canada Pet Health Insurance Services, Inc. is a registered damage insurance agency and claims adjuster in Quebec #603927
Territory Partners
The Opportunity
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Pet insurance is a thriving industry growing 25% annually — and has less than 2% market penetration. That’s where you come in.
Successful Trupanion Territory Partners understand the drive and commitment it takes to build a business from the ground up. Our top performers enjoy the freedom and flexibility of being their own boss and aren’t deterred by the time it takes to get established and start earning. They find satisfaction in directing their own efforts, see challenges as opportunities, and have a dogged determination to nurture relationships. The Territory Partner business model offers fantastic opportunities for entrepreneurs who want to break into the thriving pet insurance industry. We have over 70 Trupanion Territory Partners across the US, Canada, and Puerto Rico. If you’re curious about which markets are already established, check out our directory of active Trupanion Territory Partners.
“The role was perfect for me as it married my love of pets with an entrepreneurial opportunity. And, after researching the category, I knew Trupanion was the only company I would represent.”
“This work translates into more pets getting great care, more clinics practicing best medicine, and better relationships between pet owners and veterinarians, which is ultimately what drove me to become a TP.”
"One of my best life decisions was joining Trupanion as a Territory Partner. It’s been over 5 years now and I still haven’t had a bad day yet.”
Michelle Rosen
Here's what Territory Partners have to say
Brookhaven, NY Buffalo, NY Burlington, VT Fort Worth, TX Grand Rapids, MI Knoxville, TN Long Island, NY St. Louis, MO Syracruse, NY
Don't see an open market in your area? Contact us to discuss other entrepreneur opportunities that might be available in your region.
Learn more about the role
Our uncapped commission model means you’ll be directly compensated for your work. As such, a Trupanion Territory Partner’s compensation opportunities are endless! With our residual income plan, your business can gain momentum, achieve longevity, and provide you with the opportunity for uncapped income.
A model that works for you
Learn more about Trupanion
We provide all the tools and training you’ll need to build strong relationships with veterinarians and hospital teams. And by partnering with the leading provider of medical insurance for pets, your success and hard work will help more furry family members receive the very best care when they need it most.
A partnership you can depend on
“This is not just a job; it's a movement to change the animal health industry. I'm now a business owner with a staff of 12, all from within the veterinary hospital world because they saw first-hand the difference we make when a client has Trupanion.”
Craig Dworkin
Meghan Kernohan
Valerie DeRoy
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Contact us about becoming a Trupanion Territory Partner so you can start enjoying the freedom and flexibility of being your own boss.
We're available 24/7/365
Our General Managers set the strategy and goals for Territory Partners and their markets. GMs are one of the many support functions coming from our corporate office to our TPs out in the field.
Our General Managers with Trupanion President, Margi Tooth
Our vet portal sets us apart from competitors by being able to pay hospitals directly. Our Los Angeles team set the record in 2022 for most vet portal implementations with their partnered veterinary hospitals!
2022 Vet Portal Champion Territory: Los Angeles
Trupanion Territory Partners are invited to join our booth at veterinary conferences and represent Trupanion alongside our corporate sales team members. Here you can see the New York Territory Team at the 2023 NY Vet Show.
Representing Trupanion at Veterinary Conferences
Want to see where our Territory Partners currently are? Check out our interactive map of North America!
If entrepreneurship runs in your veins, perhaps you’ve already considered starting your own business or buying a franchise. Unfortunately, both options require considerable upfront investments. With small business ownership, it’s difficult to predict how much you’ll need to invest — in time and money — before you gain market awareness and begin generating revenue. You might think a franchise is the way to go, but franchise fees can exceed 6 figures. Not to mention, even if you can get financing for the franchise, you’ll owe royalty payments on top of that. As a Trupanion Territory Partner, you'll have zero upfront costs or royalty fees, making it easier to invest in your success. Unlike others in the pet insurance industry, we own the Trupanion brand and don’t have to pay royalties for our brand name. Franchisees that don’t own their brand lose an additional 3-5% of brand franchising expense.
© 2023 Trupanion. All Rights Reserved. Trupanion is a registered trademark owned by Trupanion, Inc. Underwritten in Canada by Omega General Insurance Company, and in the United States by American Pet Insurance Company or ZPIC Insurance Company, 6100 4th Ave S, Seattle, WA 98108. Sold and administered in Canada by Canada Pet Health Insurance Services, Inc. dba Trupanion 309-1277 Lynn Valley Road, North Vancouver, BC V7J 0A2 and in the United States by Trupanion Managers USA, Inc. (CA license No. 0G22803, NPN 9588590). Canada Pet Health Insurance Services, Inc. is a registered damage insurance agency and claims adjuster in Quebec #603927
This full-time commitment requires consistent call patterns and regular visits to hospitals in your area. As you get started, anticipate making upwards of 30 face-to-face hospital visits weekly to establish your business and meet goals. It’s crucial to visit veterinarians frequently to help cultivate habits and reinforce the value of Trupanion. Once you’ve ramped up, you’ll spend a significant amount of time visiting hospitals, making phone calls, and preparing for conversations with hospital decision-makers in your territory.
Hear what veterinarians have to say about Trupanion
Watch David Markham (Trupanion Territory Partner since 2010) in action
Our Territory Partner program is a unique entrepreneurial experience for pet-passionate entrepreneurs who want to make a direct impact and help improve the lives of our furry friends. Like the Coca-Cola model, we want to place our product into communities via a local team that understands the needs of the hospitals in their region. Trupanion Territory Partners are our boots on the ground, and our model rewards them for the connections they build and the success they achieve.
Every Territory Partner will have support from an Account Executive in our corporate office. Both are working towards the same goal and aren't in competition with each other.
Our stellar team of Account Managers & Executives
All of the Territory Partners and sales support for the "Green" Market are together in one room at the 2022 Territory Partner Conference!
Green Market at the 2022 Trupanion Territory Conference
Territory Partners often choose to hire associates onto their team as their business grows. Here you can see the Alberta and Vancouver Island team under Karen Belanger's leadership.
Alberta and Vancouver Island Territory Partner Team
Our founder first dog inspired our mission to help pets live longer, healthier lives. Mitzy was the sweetest poodle, but when her stomach twisted, her family couldn't afford the emergency surgery she needed. With heavy hearts, Mitzy's family had to say goodbye to their loyal companion that day. This painful experience sparked Darryl’s vision to create a high-quality solution that would help pet owners, veterinarians, and the pets we all love. No more “plan B” or backup treatment plans, no more waiting to see what happens, and ultimately, no more complex, time-consuming claim experiences.
Our story truly began decades ago when a young, future Trupanion founder Darryl Rawlings lost his beloved dog, Mitzy — all because his parents couldn’t afford the care she needed.
Advancements in the veterinary field are helping hospitals provide more sophisticated treatments for our pets, such as ultrasound technology, radiation therapy, and MRIs. That said, the cost of these services may come as an unwelcome surprise for many pet owners. Costs can fluctuate drastically throughout a pet’s lifetime, especially for chronic conditions such as allergies. Not to mention, 1 in 3 pet owners will face an unexpected veterinary expense — yet 25% of all pet owners can’t afford a surprise $250 vet bill.* Trupanion exists to help pets stay healthy and happy, no matter the cost. We give veterinarians the freedom to practice their best medicine, which empowers them to be the most effective advocates for their furry patients. Unlike other pet insurance providers, we never limit the amount we pay or reduce coverage. In fact, we’ve paid over $2 billion in vet bills for our members!
Ready to blaze a trail in the thriving pet insurance industry?
All we offer is medical insurance for cats and dogs. That’s it! We keep things simple by only having one insurance product in our portfolio.
Learn how we can pay vets directly with our proprietary software
Watch a success story from a real Trupanion member
Valerie — TP, South Florida Chris — TP Associate Shannon — Senior Account Executive Jessica — TP Associate
Team South Florida
The Orange County team won the 2022 incentive award, driving the most exam day offers with their partnered hospitals. Exam day offers are the most significant lead generation avenue from veterinarians to Trupanion.
Incentive Winners: Team Orange County
Trupanion's Puerto Rico Territory Partner, Jose Buenaga, centered with his supporting Account Executive and the company Founder, Darryl Rawlings.
Presidents Club Members, Team Puerto Rico
Source: American Pet Products Association, 2023
Table: MarketWatch Guides. Source: Bureau of Labor Statistics 2022 Consumer Expenditure Survey.
*Lifetime of Care Study, 2024
